![]() The satisfaction consumers get from a subscription box is often not directly associated with the actual products inside. These subscription box value propositions are defining characteristics Rather, think of the fresh ingredient subscription boxes like Blue Apron or Green Chef–they deliver convenience in the form of pre-prepared ingredients and recipes). Convenience (convenience cannot be implied solely by the fact that it’s a recurring ‘auto-delivery’.Thoughtful Presentation (From custom packaging to the way products are arranged inside the box).Savings (a clear savings on the price paid for the box versus the total retail value of the items inside).Curation (a thoughtfully picked variety of products related to a specific niche or category).Discovery-oriented subscriptions don’t have to have ‘mystery’ items, it’s more about consumers ‘discovering’ items they’ve never seen before). Discovery (slightly different than ‘Surprise’.Surprise (at least 1 or more items in the box must be unknown to the customer before delivery).Must feature one or more of the following value propositions:.Must be a recurring subscription/membership (of any term or frequency).Must be a physical delivery (digital subscriptions can’t be classified as a subscription box).To be defined as a Subscription Box, the following must be true: While there are in fact many different types of subscription boxes with varying business models, value propositions, supply chain and marketing strategies, I do believe there are a few very important unifying traits that can be used to define a subscription box. This unfortunately makes it very difficult for industry analysts and research groups to come up with data of any real significance in regards to the ‘Subscription Box industry’ and its outlook. It’s important to note that the term ‘Subscription Box’ does not imply a specific business model, but rather a consumer retail concept. The difficulty of defining what a subscription box is and isn’t stems from the fact that there’s so many different spins on the general concept. Even Wikipedia’s entry for ‘ Subscription boxes‘ makes a vague and overgeneralized attempt at defining what a subscription box is, crudely defining them as “a package of retail products sent directly to a customer on a recurring basis.” There’s no official definition for this term. We weren’t even sure exactly what the term meant when we launched in 2011 and at the time only about 50 ‘boxes’ actually existed. Many people (especially consumers) simply see subscription boxes as “a monthly delivery of cool stuff I like in a box”. This is a question I get asked quite frequently, and the answer is one that I’ve debated with friends and colleagues for years. Sign up to spend less time searching for your next book and more time reading.A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top of the actual retail products contained in a box. However you prefer to tailor your reading regimen, there’s a box to fit it, and we’ve put in the hard work of rounding up the best of the best. ![]() Or maybe you don’t want to be entirely surprised, and you’d rather choose what you’re reading from a curated line-up of recommendations-there are many boxes for that, too. ![]() Want to receive books by only Black authors? You guessed it-there’s a box for that. Want to read only murder mysteries? There’s a box for that. ![]() They’re also ultra-customizable, tailored by everything from genre to language to niche interests. ![]() Often delivered at one, three, or six-month intervals (whatever your preference), these boxes prevent you from feeling overwhelmed by a sea of choices while still preserving the joy of discovery. In the case of what to read, there’s an easy solution: book subscription boxes. What to stream, what to read, what to order in for dinner-if you’ve gotten decision fatigue, you’re far from alone. Modern life can feel a lot like running through a never-ending gauntlet of choices. ![]()
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